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I'm Ben VanderVeen
Creative Director and Product Design leader
(734) 223-9227
Ben.
Product Design Leader
and Creative Director
Product Design Leader with a passion for building products that inspire.
With over 12 years of experience as a design leader, I specialize in leveraging
emerging technologies, overcoming complex challenges, and building high-
performing design teams. I am dedicated to crafting visionary strategies that
drive innovation and shape the future of user-centered design.
Experience
Senior manager, Product Design
Salesloft
2021-2025
Built and led an international design team of 15 designers, driving major product launches.
Cultivated a culture of innovation and collaboration, working across teams to create a dynamic and productive product org.
Created a new design system, with a best-in-class design token architecture.
Led Gen-AI efforts across our platform.
Senior design manager
Sprinklr
2018-2021
Senior player/coach role for diverse UX team of 5 designers.
Played a leadership role in product evolution, collaborating with industry giants such as Apple, Nike, and Microsoft.
Extensive data visualization experience, and turnkey digital experience creation.
Senior Designer and Art Director
InsideView
2013-2017
Led a creative marketing team with 2 designers, overseeing all marketing design and web needs.
Collaborated with agencies on product launch videos, company rebrand, and major event marketing.
Working in tandem with engineering.
Work prior to 2013:
I've worked for various design agencies, including Detsu, Brewhouse, Current, and more. I also produced and edited video for PBS, Discovery Channel, and various NGOs.
Brands I've worked with
I've had the opportunity to work with amazing brands and companies in my professional life.
Education & SKills
Skills
Northern Michigan University
Digital Cinema and Design
2003-2006
I finished my university career at Northern Michigan University in Marquette.
There I studied Digital Cinema and Design, and graduated top of my class.
University of michigan
Industrial Design
2002-2003
Studied Industrial Design at the Stamps School of Art and Design in Ann Arbor, Michigan.
Recent Work
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Salesloft Rhythm AI
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Starlight Design System
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Sprinklr - Selected Works
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Salesloft - Role Overview
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Moss and Fog
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InsideView Product Video
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World Health Organization
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Automotive UI Design
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The Informed Enterprise
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References
I had the privilege of working with Ben and can confidently say he is one of the best leaders and colleagues I've ever collaborated with. Ben approaches challenges with creativity and innovation, helping redefine the product and direction. Ben left a lasting impact on myself and the team -- he is a natural leader who motivates everyone around them with their passion, vision, and enthusiasm. I feel lucky to have been able to work with and learn from him at Salesloft!" _builder_version="4.27.4" _module_preset="default" background_color="RGBA(0,0,0,0)" background_enable_color="on" global_colors_info="{}" sticky_transition="on"]
— Erika Kato, PhD, Senior Research Manager
Ben took the business manager role when the company and department were in serious shift and was able to turn things around and clean up the mess that was left and made it better. Ben has great leadership skills, he’s a people’s person and creates great rapport with clients. He is definitely manager material.
— Gabriel Neila, Senior Design Manager
Ben, thank you for being an amazing manager, mentor, and friend throughout my time here! You were my rock at Salesloft during the transition from Drift, pushed me to grow so much in my role, and have been the best support I could've asked for. I'll always admire how much you advocate your teammates.
— Alysa Liu, Product Designer
What a great few years it has been having you on this team. Your leadership and support have been a huge part in driving our team success. Working under your guidance has been a privilege, and your vision, encouragement, and dedication have left a lasting impact on each of us. Thank you for always creating a space where we felt motivated and valued. Along with your professionalism, it’s your kindness and support that have truly made a difference.
— Jess Swart, Senior Product Designer
Let's Work Together
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(734) 223-9227
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