Toyota Prius Commercial – Why Not?

In a chance encounter, I happened to vacationing in Banff and Alberta, Canada, and stumbled across the filming of a landmark Toyota commercial. The production included an Oscar winning cinematographer and other world-class talent. I shared my passion for filmmaking with the crew, and impressed them enough to be immediately hired on as a behind-the-scenes videographer for their commercial.

It involved a week of shooting, working to interview key designers, and create a cohesive overview of the highly technical outdoor project.  The crew included director Erich Joiner, and Academy Award winning cinematographer Bob Richardson. A very satisfying project to be part of, the Why Not? campaign by Toyota went on to win numerous advertising awards.

The making-of video that I was involved in producing.

The official Toyota Why Not? commercial