Refresh

InsideView Refresh automatically cleans dirty data for businesses, and we wanted to represent this in a compelling, fun video that would engage an audience. We used the analogy of a river as flowing data, and showcased how dirty data slows a river’s flow to a trickle.

As producer and director, I collaborated with talented motion designer Jarratt Moody to bring the vision to life using an engaging design language and a compelling business case.