Capital One March Madness
Capital One was looking to…. capitalize on their major sponsorship of the Final Four March Madness basketball tournament. I was tasked with designing them a live data command center that featured the Final Four tournament. The command center was a huge, wall-size display made up of six, 4k monitors. Using bold imagery and a ‘living infographic’ approach, the design came alive with stats, social data, and fun mentions of their TV spots, featuring Charles Barkley, Spike Lee, and Samuel L. Jackson. The client was thrilled, and even their CEO responded with praise for the design and implementation.