Advertising, Art/Design, Design, Identity Design, Uncategorized
Type
Type can really tell a story. Those who aren’t typography geeks probably don’t notice the bazillion typefaces they are confronted with on a daily basis. Indeed, a specific typeface/font can tell a lot about you. BOLD and BIG? You probably want to be noticed, now. A sketchy, hand-drawn looking typeface? You may be going for [...]
Identity Design
An identity says a lot, often without speaking a word. Indeed, some of the best examples of identity design have become hallmarks of American culture. Perhaps you’re not looking for a stage that large, but if you’re seeking strong, clean and intelligent design work, look no further. I have worked with non-profits, small businesses and [...]
My Job Lets Me Have Fun
If it makes you miserable, why do it? I like to think that work and fun can not only intermingle, but the best things happen when you’re loving what you do! I feel lucky to be in a creative field, producing video, designing identities, and getting to venture outdoors. And if work lets you take [...]
Soap Factory
With an outdoor lifestyle comes dirt. Dirt, grime, sweat, grease. All of it builds character, but it’s not so fun to keep on your body. Soap Factory is there to make you clean and smelling fabulous. This organic, handmade soap is contemporary, not kitsch. Sexy, not quaint. So get out there and get dirty. Soap [...]
New Start
So, my site was due for an overhaul. Overdue, actually. Well, what you’re seeing is the very tip of the iceberg for the new BenVanderVeen.com The new website is built on WordPress, making it quicker, more modern, and more compatible with today’s technology. iPhone compatibility? Yes, please. Comments – loving posts? Sure. A faster, more [...]
GlutenFreePDX
As someone with Celiac disease and a love for design, I took the project of developing a Gluten-Free dining guide personally. I created a simple and recognizable identity for GlutenFreePDX.com. The “GF” logomark scales well, and uses bright colors, making it highly visible and lighthearted. Check out www.GlutenFreePDX.com to visit the dining guide, and learn [...]
